Nearly half of ALL Google Searches today outputs a local result. Even if the search term is general, Google puts local results first in an attempt to meet the need of searchers based on proximity (Near me), relevance and prominence. This is good news for any business with a local presence. Local SEO is best suited for:
Be a local champion- Win at home. As a Chicago-based company, we focus on helping local Chicago businesses with their SEO. We educate on best-practices to get ranked. We show it in practice how we can improve visibility and prominence. If you are a Chicagoland or Chicago based company looking to increase your organic traffic that converts, you are in good hands. Don’t miss out.
Achieving success in SEO requires work and extensive research. CloudAndMetal provides a comprehensive Local SEO Service to help propel your Business forward:
ALT Text/Tag or Attribute – A description of an image in your site’s HTML. Unlike humans, search engines read only the ALT text of images, not the images themselves. Add ALT text to images whenever possible.
Canonical URL – The canonical URL is the best address on which a user can find a piece of information. Sometimes you might have a situation where the same page content can be accessed at more than one address. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one.
Inbound Link – A link from one site into another. A link from another site will improve your SEO, especially if that site has a high PageRank.
Internal Link – A link from one page to another on the same website, such as from your homepage to your products page.
A local citation is any online mention of the name, address, and phone number of a local business. Citations can occur on local business directories, on websites and apps, and on social platforms
What are keywords? Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries“.
A good local SEO company should be able to show proof. Show exactly how they helped a local company in your specific geography and most importantly in your vertical to increase visibility. If they are engaging in writing your site content, they should be able to understand how your product works and the demographic it appeals to. When it comes to SEO, results and statistics count. Spend time with your new SEO company to understand their process and what it takes to be successful in winning new net opportunity.